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we're sourcing cool, innovative brands

We're the sole UK distributor for BABYZEN & mifold brands and specialists in sourcing baby and children’s products with a twist, filling a gap in the UK market. We offer stylish, revolutionary items that are loved by both parents and their children.

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free UK delivery

For all orders over £100. DPD UK or Royal Mail will usually take 2-3 working days to deliver your package.

For more information please access our FAQ page.

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Product launch

BABYZEN mittens & skis

BABYZEN has once again provided parents with problem-solving products that make busy family life that bit easier: YOYO mittens & YOYO skis

Get ready to kit out your pushchairs in preparation for the plummeting temperatures ahead. These accessories are for the parents!

Product launch

YOYO connect

BABYZEN created the perfect accessory - YOYO connect - that in a single click turns the YOYO² pushchair into a double stroller. So whether your children have a small age gap or are twins, the stroller can transform into 5 different possible setups, accompanying them from birth to toddler.

product launch

yoyo bassinet

The newest addition to the BABYZEN range, the YOYO bassinet clips onto YOYO² and YOYO+ frames in a single click, can be carried by hand and set on the floor. 

With its bassinet, YOYO² remains just as manoeuvrable and flexible.

product launch


YOYO just had a makeover and became the YOYO², the perfect urban solution for even greater comfort and practicality.

The YOYO² stroller folds and unfolds with one hand, can be manoeuvred with one hand and carried over the shoulder, weaves itself on narrow pavements and busy cafés, and is adapted to all storage spaces including aircraft overhead compartments and the boot of the smallest car.

product launch


Three years down the line the mifold team came up with another revolutionary product – hifold, the fit-and-fold booster.

Hifold offers the added support, comfort and protection that parents are looking for in a high back booster car seat.

Both mifold and hifold solve traditional booster challenges by being safe, portable, compact and adjustable.

On the blog